What is ‘Developing the Complexity of Learning Resources’?

Smaller families, better-educated parents and increasing research into the benefits of early years education are all leading to a shift in expectations when it comes to ECE. Increasingly, research is showing that attending a high-quality ECE service can benefit children when it comes to readiness for school.

When it comes to marketing your preschool, it’s no so different to marketing any other business. Consider this guide a ‘cheat sheet’. A guide with simple and effective ways to market your preschool.

From family size to government policy, any number of trends can influence the number of children attending early childhood education, the types of services that thrive and the way centres need to function. New Zealand is always changing, and the early childhood sector must change with it. As a centre owner, understanding these key trends will help you stay relevant to your families and future-proof your business.

The early childhood education sector is booming. Figures show there are currently around 4,500 licensed services across New Zealand with education and care centres making up the majority of that figure. In 2018, the Ministry of Education Annual ECE Census, found that more than 60% of 0-4 year-olds attended a licensed ECE service during the week and the average weekly attendance time tops 21 hours.