When it comes to marketing your preschool, it’s no so different to marketing any other business. Consider this guide a ‘cheat sheet’. A guide with simple and effective ways to market your preschool.

From family size to government policy, any number of trends can influence the number of children attending early childhood education, the types of services that thrive and the way centres need to function. New Zealand is always changing, and the early childhood sector must change with it. As a centre owner, understanding these key trends will help you stay relevant to your families and future-proof your business.

The early childhood education sector is booming. Figures show there are currently around 4,500 licensed services across New Zealand with education and care centres making up the majority of that figure. In 2018, the Ministry of Education Annual ECE Census, found that more than 60% of 0-4 year-olds attended a licensed ECE service during the week and the average weekly attendance time tops 21 hours.

Running an Early Childhood Education (ECE) Centre is no different from any other business, except that the social outcomes are typically of enormous value. Money comes in, and money goes out. The key is to keep the former higher than the latter. This involves effective cash flow management.

Finding out about Autism. We often hear that people with autism are described as being “wired” differently. According to Autism New Zealand’s website, autism is a neuro-developmental condition that affects cognitive, sensory, and social processing. It is helpful to remember that, while there are some common traits that you may notice, every child with ASD is unique and different.